FOR IMMEDIATE RELEASE
NEW MOBILE GAME DONAES A PORTION OF PROCEED TO ENVIRONMENTAL CAUSES
SEATTLE, WA – December 15, 2011 – Smith & Tinker, the Seattle-based mobile game company, has released Whirleo, a casual platform-style game now available worldwide on the Apple App Store. Built specifically for touch-based mobile devices, the environmentally themed game lets players take a spin with Whirleo to help save the planet. Smith & Tinker is donating a portion of game proceeds to 1% for the Planet’s network of environmental organizations worldwide.
Whirleo follows the journey of a group of spinning tops that whirl through planet Rotopolis. As they travel, each Whirleo cleans up pollutants released by the begrimed Guzzler. Using their device’s accelerometer, players can spin, tilt and jump with Whirleo as they travel across land, sky and water. Locate hidden power-ups, discover magical crystals and solve puzzles while earning Greeno to purchase special boosts and limited edition Whirleo.
“S&T took a fun first approach with Whirleo” said Joe Lawandus, CEO of Smith & Tinker. “We’re leveraging great game play and a compelling story to serve as a jumping off point for the Whirleo brand and to help further environmental awareness. We’ve got lots in store for Whirly and his little buddies.”
“We think Whirleo is a fun way for players to appreciate the importance of environmental responsibility,” said Gaelan Brown, Marketing Director, 1% for the Planet. “We applaud Smith & Tinker’s creative and financial commitment to creating a healthy planet and welcome them as an innovative member of our global movement.”
Whirleo is a universal application supporting all Apple mobile devices and includes 7 free levels. Players can unlock 23 additional game levels for just $.99. For more information, please visit the Apple App Store or www.whirleo.com.
About Smith & Tinker
Smith & Tinker develops and distributes widely appealing mobile games for today’s connected generation. Founded in 2007, S&T has unique experience combining games, entertainment and storytelling. More information is available at www.smithandtinker.com.
About 1% for the Planet
1% for the Planet is a growing global movement of over 1,450 member companies in 44 countries that donate one percent of their sales to environmental organizations worldwide. Each day, more than one new business joins the 1% for the Planet movement. As a network, the 1% community has become a frontrunner in funding the work of environmental groups around the world. 1% for the Planet was started in 2002 by Yvon Chouinard, founder and owner of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies. To learn more about 1% go to www.onepercentfortheplanet.org.
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Contact:
Smith & Tinker
1008 Western Avenue, Suite 210
Seattle, WA
206-973-7830
press@smithandtinker.com
